Privacy policy

Last modified: November 23, 2025
Website: https://matrabhoomi.in

At Matrabhoomi (“we”, “us”, “our”), we respect your privacy and are committed to protecting your Personal Information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit or purchase from https://matrabhoomi.in (the “Site”) or otherwise interact with us.

By using the Site or providing information to us you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site or provide your Personal Information.

Information we collect

We collect information necessary to operate the Site, process orders, communicate with you, and improve our services. That information includes:

a) Device information (automatically collected)

Examples: web browser version, IP address, time zone, device identifiers, cookie data, pages or products you view, referral source, and how you interact with the Site.
Purpose: to load the Site correctly for you, detect and prevent fraud, and perform analytics to improve the Site.

b) Order information (collected from you)

Examples: name, billing address, shipping address, email address, phone number, and payment information. (We do not store full credit/debit card numbers on our servers — payment card data is handled by our payment processors.)
Purpose: to process and fulfill your orders, manage payments, arrange shipping, and send invoices and order confirmations.

c) Customer support information

Examples: name, email, phone number, order history, and any other information you provide when you contact customer support.
Purpose: to respond to requests, handle returns/refunds, and provide support.

d) Marketing & communications preferences

If you opt in, we collect preferences to send newsletters, promotional offers, or other marketing communications.

How we collect information

We collect Personal Information:

  • Directly from you when you create an account, place an order, subscribe to communications, or contact customer support.

  • Automatically through cookies, web beacons, log files, tags, pixels, and similar technologies when you visit the Site.

  • From third-party services you use to interact with the Site (for example, analytics providers or social platforms), to the extent those services share data with us.

How we use your information

We use Personal Information to:

  • Provide and improve our products and services;

  • Process and fulfill orders, process payments, and arrange shipment;

  • Communicate order status, updates, and respond to inquiries;

  • Personalize your experience and show relevant content or advertising (where permitted);

  • Detect, prevent and protect against fraud, security breaches, and abuse;

  • Comply with legal obligations.

Sharing your information — processors and vendors we use

To operate the Site and provide services, we share Personal Information with trusted third-party service providers and processors. These include (but are not limited to):

  • Shopify — e-commerce hosting, store platform, order & customer management.

  • Razorpay — payment gateway and payment processing (for card/UPI/wallet processing). We do not store full card numbers on our servers; Razorpay handles payment card data per its security practices.

  • Google Analytics — website analytics (helps us understand site usage and improve the Site).

  • WhatsApp Business — customer messaging and order notifications.

  • Meta (Facebook) / Meta Ads — advertising, remarketing and ad performance on Facebook & Instagram.

  • Google Ads — advertising and remarketing across Google properties.

  • Microsoft/Bing Ads — advertising and remarketing on Microsoft-owned properties.

  • Email & marketing platforms (e.g., providers we use to send newsletters and transactional emails) — to deliver email notifications and marketing where you’ve opted in.

  • Shipping and fulfillment partners (local couriers / logistics partners we engage) — to deliver orders and provide tracking updates.

  • Customer support platforms (tools we use to handle support requests and chat).

All third-party processors are contractually bound to use your Personal Information only to provide services to Matrabhoomi and to maintain confidentiality and appropriate security.

We may also disclose Personal Information to comply with legal obligations (court order, lawful requests), to protect our rights, or in connection with a business sale, merger, or transfer.

We do not sell your Personal Information.

If you would like a current list of processors and their roles, email support@matrbhoomi.com and we will provide the details.

Cookies and tracking technologies

We use cookies and similar technologies to make the Site work and to collect analytics information.

Types of cookies we use

  • Strictly necessary cookies: required for basic Site functions (e.g., checkout and account login).

  • Analytics / performance cookies: help us understand Site usage and improve the user experience (e.g., Google Analytics).

  • Targeting / advertising cookies: used to deliver advertising that may be relevant to you and measure ad performance (used by Meta Ads, Google Ads, Microsoft/Bing Ads).

You can manage or disable cookies via your browser settings, but disabling cookies may affect Site functionality. For general information about cookies and how to disable them, visit www.allaboutcookies.org.

Behavioural advertising and opt-outs

We use data for targeted advertising and remarketing via platforms such as Meta Ads, Google Ads, and Microsoft/Bing Ads. To opt out of interest-based advertising, you may visit:

Analytics

We use analytics services (for example, Google Analytics) to understand how visitors use our Site. These services may process your Personal Information outside India. You can opt out of Google Analytics tracking by installing Google’s opt-out browser add-on.

Do Not Track

Currently, web browsers do not have a standardized way to enforce “Do Not Track” signals. Therefore, we do not respond to Do Not Track browser settings.

Data retention

We retain Personal Information only as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. If you request deletion, we will attempt to remove your data from active systems; backups and cached copies may remain for a limited period.

Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your Personal Information. While we take security seriously, no system is completely secure and we cannot guarantee absolute security. If a data breach affecting your Personal Information occurs, we will follow applicable legal requirements for notifications.

Your rights

Depending on where you live, you may have rights regarding your Personal Information including:

  • Right to access the Personal Information we hold about you;

  • Right to correct or update inaccurate or incomplete information;

  • Right to request deletion of your Personal Information;

  • Right to restrict or object to certain processing (including marketing);

  • Right to withdraw consent where we rely on consent;

  • Right to data portability where applicable.

To exercise any rights, please contact us at support@matrbhoomi.com. We may require information to verify your identity before honoring requests.

Residents of the EU / UK / EEA (if applicable)

If you are located in the EU/EEA/UK, our lawful basis for processing may include performance of a contract, compliance with legal obligations, our legitimate interests, or your consent where applicable. Transfers of your data outside the EU/EEA/UK are made in accordance with applicable law; contact us for details.

Children’s privacy

We do not knowingly collect Personal Information from children under 16 without verifiable parental consent. If a parent or guardian becomes aware that their child under 16 provided us Personal Information without consent, please contact us at support@matrbhoomi.com and we will take steps to remove that information.

Choice and opt-out

You can opt out of receiving marketing communications by following the unsubscribe link in emails or by contacting us at support@matrbhoomi.com. Transactional messages (order confirmations, shipping updates, account notices) are necessary to provide services and cannot be opted out of.

Links to other websites

Our Site may contain links to third-party websites. This Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party sites before providing Personal Information.

International transfers

To operate the Site, we may transfer Personal Information to service providers and partners located outside India (for example, analytics, hosting or payment processors). When transferring data we use contractual and technical safeguards required by applicable privacy laws.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will post the updated policy on the Site with an updated “Last modified” date. Your continued use of the Site after changes are posted constitutes acceptance of the revised policy.

Contact us / Grievance Officer

If you have questions, wish to exercise your rights, or have concerns about this Privacy Policy, contact us:

Email: support@matrbhoomi.com
Address: Kushingar, Uttar Pradesh, India

You may also contact our designated grievance officer at support@matrbhoomi.com for privacy-related concerns.