{"title":"Home page","description":null,"products":[{"product_id":"kalanamak-rice","title":"Kalanamak Rice","description":"\u003cp data-end=\"1228\" data-start=\"710\"\u003eKalanamak rice is a non-basmati, medium-slender grain rice with a \u003cstrong data-end=\"831\" data-start=\"806\"\u003edistinctive fragrance\u003c\/strong\u003e that surpasses many traditional basmati varieties.\u003cstrong data-end=\"1258\" data-start=\"1230\"\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Matrbhoomi","offers":[{"title":"2kg","offer_id":42850689089602,"sku":null,"price":700.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/5096\/8130\/files\/Project859_1_-Photoroom.png?v=1767808324"},{"product_id":"organic-kala-chana-black-chickpea-purvanchal-grown","title":"Organic Kala Chana (Black Chickpea) - Purvanchal Grown","description":"\u003ch2\u003ePure. Protein-Rich. Purvanchal Grown.\u003c\/h2\u003e\u003cp\u003eMatrabhoomi's Organic Kala Chana is sourced directly from small farmers in the fertile plains of Purvanchal, Uttar Pradesh — where black chickpeas have been grown for generations using traditional, chemical-free methods.\u003c\/p\u003e\u003ch3\u003eWhy Kala Chana?\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh Protein:\u003c\/strong\u003e ~19g protein per 100g — ideal for vegetarians and fitness enthusiasts\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiabetic Friendly:\u003c\/strong\u003e Low glycemic index, helps regulate blood sugar levels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich in Iron \u0026amp; Fibre:\u003c\/strong\u003e Supports digestion, energy, and immunity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Organic:\u003c\/strong\u003e No pesticides, no chemicals — just pure, earth-grown goodness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFarmer Direct:\u003c\/strong\u003e Sourced directly from Purvanchal farmers, ensuring fair prices and freshness\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eSoak overnight and pressure cook for curries, chaat, salads, or sprouts. A staple in every Indian kitchen — now in its purest organic form.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMitti se Rishte ki Kahani — From the soil of Purvanchal, to your plate.\u003c\/em\u003e\u003c\/p\u003e","brand":"Matrabhoomi Organics","offers":[{"title":"Default Title","offer_id":43695928410178,"sku":null,"price":220.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/5096\/8130\/files\/organic-kala-chana-realistic-packaging.png?v=1777674425"},{"product_id":"organic-arhar-dal-tur-dal-purvanchal-grown","title":"Organic Arhar Dal (Tur Dal) - Purvanchal Grown","description":"\u003ch2\u003eIndia's Most Loved Dal. Now Truly Organic.\u003c\/h2\u003e\u003cp\u003eMatrabhoomi's Organic Arhar Dal is grown by small-scale farmers in Purvanchal, UP — using age-old farming practices, free from synthetic fertilisers and pesticides. This is the dal your grandmother cooked with, in its purest form.\u003c\/p\u003e\u003ch3\u003eWhy Choose Matrabhoomi Arhar Dal?\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Organic:\u003c\/strong\u003e Certified chemical-free, grown on traditional Purvanchal farmland\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh Protein:\u003c\/strong\u003e ~22g protein per 100g — a complete plant-based protein source\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich in Folate \u0026amp; Iron:\u003c\/strong\u003e Essential for women, children, and growing families\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFarmer Direct:\u003c\/strong\u003e No middlemen — better price for farmers, fresher dal for you\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuick Cooking:\u003c\/strong\u003e Naturally soft, cooks faster than market varieties\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003ePerfect for everyday dal tadka, sambar, dal fry, or khichdi. The backbone of every Indian thali — now without compromise.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMitti se Rishte ki Kahani — From Purvanchal's soil, to your kitchen.\u003c\/em\u003e\u003c\/p\u003e","brand":"Matrabhoomi Organics","offers":[{"title":"Default Title","offer_id":43695929163842,"sku":null,"price":280.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/5096\/8130\/files\/organic-arhar-dal-tur-dal-packaging.png?v=1777674294"},{"product_id":"organic-masoor-dal-red-lentil-purvanchal-grown","title":"Organic Masoor Dal (Red Lentil) - Purvanchal Grown","description":"\u003ch2\u003eFast. Nutritious. 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Light on the stomach, heavy on nutrition — perfect for everyday meals.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMitti se Rishte ki Kahani — Pure lentils, honest farming.\u003c\/em\u003e\u003c\/p\u003e","brand":"Matrabhoomi Organics","offers":[{"title":"Default Title","offer_id":43695929524290,"sku":null,"price":200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0650\/5096\/8130\/files\/organic-masoor-dal-purvanchal-grown-packaging.png?v=1777674230"},{"product_id":"organic-tejpatta-bay-leaf-himalayan-foothills","title":"Organic Tejpatta (Bay Leaf) - Himalayan Foothills","description":"\u003ch2\u003eThe Forgotten Spice. Rediscovered.\u003c\/h2\u003e\u003cp\u003eMatrabhoomi's Organic Tejpatta is hand-harvested from the Himalayan foothills bordering Purvanchal — where bay leaf trees grow wild and untouched, far from industrial farming. Dried naturally in the mountain air, these leaves carry an aroma that no supermarket brand can replicate.\u003c\/p\u003e\u003ch3\u003eWhy Matrabhoomi Tejpatta?\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWild \u0026amp; Organic:\u003c\/strong\u003e Naturally grown in Himalayan foothills, zero pesticides\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense Aroma:\u003c\/strong\u003e Hand-picked at peak potency — far superior to mass-produced alternatives\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnti-inflammatory:\u003c\/strong\u003e Rich in eugenol and linalool — known for digestive and anti-inflammatory benefits\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow Competition Online:\u003c\/strong\u003e A premium spice with very few quality organic options available\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile:\u003c\/strong\u003e Used in biryanis, curries, teas, and Ayurvedic remedies\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eAdd 1-2 leaves to hot oil before cooking curries, rice, or lentils. 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